What Sets Her Apart

A strategic partner, not just a consultant.

Melissa combines deep media experience with a creative understanding of how brands grow. She bridges the gap between strategy and execution ensuring every decision is rooted in purpose and measured by impact.

  • 20+ years in media and communications strategy.

  • Proven results across global brands and agencies.

  • Collaborative, transparent working style.

  • Focus on clarity, consistency, and measurable outcomes.

Brand Strategy & Architecture

Clarify your brand’s purpose, positioning, and portfolio. MWL builds frameworks that unify messaging across audiences and products — ensuring every channel tells one cohesive, compelling story.

Includes:
 • Brand & sub-brand architecture
• Audience segmentation & messaging hierarchies
• Brand positioning & narrative frameworks
• Communication architecture & tone of voice

Transform how and where your brand shows up. MWL develops paid media ecosystems that integrate awareness, consideration, and performance balancing efficiency with impact.

Includes:
 • Full-funnel media planning
• Channel & investment strategy
• Agency management & audits
• KPI development & measurement frameworks
• Brand safety & compliance strategy (financial sector expertise)

Integrated Communications & Campaign Development

Bring your story to life through unified, insight-driven campaigns. MWL partners with creative and media teams to ensure every touchpoint aligns to a shared strategy.

Includes:
 • Campaign strategy & briefing
• Cross-channel storytelling
• Creative/media alignment
• Measurement & optimization roadmaps

A collaborative approach that delivers clarity.

Melissa’s process is tailored to each client, built to create understanding before action and results through structure.

Step 1 – Discovery
Deep-dive conversations to understand your goals, challenges, and audiences. Melissa studies your current strategy, market position, and media landscape to identify opportunities and gaps.

Step 2 – Strategy Design
Development of a customized plan from brand positioning and communication architecture to paid media frameworks. Every step is built around insight and measurable objectives.

Step 3 – Collaboration
Working closely with your internal teams and partners to bring the plan to life. Melissa ensures alignment across creative, media, and leadership stakeholders.

Step 4 – Review & Growth
Post-launch, Melissa evaluates outcomes, measures impact, and refines future recommendations to sustain momentum and performance.

The goal isn’t just a strategy - it’s clarity that drives action.

Experience across diverse sectors.

Melissa’s experience spans financial services, lifestyle, and consumer industries — each with unique challenges and opportunities.
Her strategic frameworks adapt to the brand’s context, whether shaping a global campaign or refining a focused market approach.

Key sectors:

  • Financial Services

  • Lifestyle & Consumer Brands

  • Media & Publishing

  • Technology & Startups