Strategy built on clarity, experience, and intent.
Melissa Leonard helps brands define their message, align their media, and communicate with purpose.
About MWL Communications
MWL Communications is a boutique brand and media consultancy founded by Melissa Walker Leonard a seasoned strategist with over a decade of experience guiding Fortune 500 companies and high-growth brands through the evolving media landscape.
Grounded in the belief that strong brands are built at the intersection of insight and execution, MWL helps organizations clarify their story, connect with the right audiences, and invest intelligently across paid, owned, and earned channels.
With deep expertise spanning financial services, consumer goods, travel, luxury, and media, MWL brings big-agency rigor with the agility of an independent consultancy.
Approach:
Every engagement begins with understanding your business not just your brief. Through collaborative planning, market intelligence, and creative partnership, MWL turns complex brand and media challenges into clear, actionable strategies that move your business forward.
Agency & Client Experience
Melissa Leonard built her career at leading agencies including Naked Communications, Horizon Media, and The Media Kitchen before launching her independent consultancy. She has shaped strategy and campaigns for global organizations such as Delta Air Lines, PBS, Chase, Citi, MetLife and Unilever, bringing brand clarity and media precision to some of the world’s most recognized names.
A process built on partnership.
Step 1 – Discovery
Understanding your goals, challenges, and audience.
Step 2 – Strategy
Defining the right communication and media framework for measurable results.
Step 3 – Collaboration
Working with internal and external partners to bring the strategy to life.
Step 4 – Evaluation
Reviewing performance and identifying where to refine or expand.
Every engagement begins with listening and ends with clarity.